Raising Box Office Income – Win-Win Condition

The future excels bright for the particular movie watching community in India. Some sort of booming economy, some sort of young audience profile, the onset of typically the multiplex culture and even increasing spending habits bode well for all stakeholders — movie exhibitors, movie makers and the viewers. In case the opportunity is seized and acted upon using the market in mind, it might reap in revenue for the exhibitors.

The Indian film industry, the biggest in the entire world with 1000 movies made every 12 months, is pegged with an estimated Rs. 6800 crore and is also expected to expand in a healthy level of 20% per annum. A vital aspect for us would be that the domestic box workplace revenues account intended for 78% of the total industry earnings. The industry forecast is pegged at Rs. 15300 crore by 2010 which is headed northward within the years to are available with India’s demographics – an inhabitants with an incredible 24 years because the median age amidst more than just one billion.

To include to this situation, higher spending features already been registered in eating out, movies and theater, books and tunes. With all the long expression forecast for the next twenty five years looking and so bright, movie sector stakeholders could advantage tremendously by a new slight change inside of customer focus and even going categorical to be able to woo them. Typically the key is of which the ratio involving domestic box workplace revenues must be guarded or even improved – more viewers should be preferably watching movies in the theatres.


1 of the reasons for the progress in movie watching has been ascribed to the amount of cinemas that have been set up in the nation thanks to a new boom in retail sector. Mall operators depend on bringing in footfalls through a new combination of branded food and attire outlets as nicely as theater stores. Movies and enjoyment outlets are the particular key drivers for the successes involving malls.

Regardless of the enhance in theatres, for a nation of practically 3 billion tickets every year (weekly entry of about 55 million), Indian is estimated to have only 13, 900 theatres country wide. (CII – DSK Legal, Media and even Entertainment Industry 2003). As per the UNESCO report, Indian needs about 20000 theatres more in order to meet its need. 300 odd mulitplexes help the home box office income.


The increase in options to watch movies in areas other than movie theatres poses some sort of threat. Audiences possess a range of watching films in your own home on broadcast, cable or satellite tv television programming, DVD or by pay-per-view. India’s home online video households, currently at three million, will be projected to enhance to about 13 , 000, 000 by 2010.

Some other factors that slow down traffic to cinemas are the increasing charges of watching videos, travel, trouble associated with buying tickets and a perception involving lack of enough ‘value’ for the money spent.


With increased customer focus, film exhibitors can woo the customer back in order to the theaters and even reap benefits over the next twenty-five years. By easing the process of watching a motion picture, providing an excess incentive and incorporating value for the whole proposition, exhibitors have to gain strategically.


The motion picture audience is fresh and tech knowledgeable. Box Office India should recognize the need regarding alternative means associated with ticket booking by way of online booking, mobile booking, PDAs, kiosks, ATM booking and many others. Once buying motion picture tickets becomes like simple as clicking on the mouse, delivering an SMS or drawing cash from an ATM, the overall transaction value would certainly increase – significantly as travel offers increased in Indian through online reserving.

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