The craft beer blog is one of the fastest growing websites on the Internet. In fact, it has outgrown many of the old blogging websites. It seems that everyone from retailers to retailers, college students to college students and even regular folks are joining in on the fun. This makes it a great way to promote your business and get your brand name out there in front of the right people.
If you live in or near Massachusetts, you know about the Massachusetts breweries. If you don’t, you should. Massachusetts is home to half of the world’s brewing capacity and the state is home to some of the finest microbreweries and brew pubs in the country. There is no shortage of talent and you can tap into this talent and knowledge by creating a craft beer blog. Start with something small like a review of a beer or a mere tasting entry.
Once you have established yourself as an expert, then you can turn your blog into a full-blown social media platform. The two most popular blogging websites, WordPress and Blogger, are both suitable platforms for crafting a craft beer blog. You will want to become a regular contributor to both websites and you may even consider making your own website if you have the time and the inclination. Creating a website from the ground up will take longer and cost more than simply using WordPress as your platform for the blog.
Most of the best brewers in the country have their own blogs. These posts not only give readers something interesting to read, but also give them a chance to interact directly with the breweries. If you really want to make money as a craft beer expert, start by becoming a contributor to a couple of breweries’ blogs. This will give you first hand access to what goes on at the breweries and you can build a following among readers that can help make money.
Many micro breweries in the northeast and southwest areas of the country have a blog. If you live in or near Boston, you should definitely check them out. Boston’s Beercraft blog is very active and features not just beer, but recipes, tips, reviews, and other news items relating to all aspects of the brewing process. In addition to posting articles, the site features podcasts, YouTube videos, and links to specials and promotions. The Michigan breweries Eclectabaker and Founders Brewing Company’s site is another excellent resource.
Before you become a contributor to these websites, however, you will need to make sure that you can write a decent article and that your information will be of interest to people in these areas. Some micro breweries will not accept articles posted outside of the United States due to copyright issues. You will also find that some breweries have strict policies on who they will allow to write posts for their website.
As with any blog, you will want to establish yourself as an authority on whatever topic you choose to focus on. Write about events that are happening within your area, whether they are related to brewing or not. As craft beer becomes more popular nationally and internationally, it is inevitable that you will encounter opinions and reviews from outside of your area that are absolutely valid and which can serve as excellent content for your blog. If you are a part of a small microbrewery in Massachusetts, for example, you can provide information on the history of that brewery as well as information on the recent craft beer releases. The information you post will not only help you maintain a sense of community within your own community but also among other breweries. This can be extremely beneficial in promoting business relationships and spreading the popularity of your microbrewery to other areas.
At the end of the year, remember to celebrate. The best way to do that is by posting your favorite craft beer releases on your blog. When people take the time to come and read about them, they are more likely to visit your website. It is also a great way to promote business relationships and spread the awareness of your company. Make sure that you are able to update your blog on a regular basis to ensure that you continue to meet the evolving needs of your loyal audience.